{"id":14713,"date":"2024-09-06T10:49:00","date_gmt":"2024-09-06T10:49:00","guid":{"rendered":"https:\/\/kurita-eu-gudza2cjbzfhcwbx.francecentral-01.azurewebsites.net\/?p=14713"},"modified":"2026-01-29T16:23:05","modified_gmt":"2026-01-29T16:23:05","slug":"the-importance-of-a-global-circular-economy","status":"publish","type":"post","link":"https:\/\/kuritaeuwe-1d317f88af-hmdafwemhrbdfrck.a03.azurefd.net\/cs\/the-importance-of-a-global-circular-economy\/","title":{"rendered":"V\u00fdznam glob\u00e1ln\u00edho ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tGianne Trindade\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Mana\u017eer strategie udr\u017eitelnosti<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tPaulo Gomes\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Glob\u00e1ln\u00ed marketingov\u00fd \u0159editel<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ve spole\u010dnosti Kurita Europe jsme tento m\u011bs\u00edc r\u00e1di p\u0159iv\u00edtali v na\u0161em t\u00fdmu Gianne Trindade, zcela novou mana\u017eerku pro udr\u017eitelnost, se kterou Paulo Gomes, n\u00e1\u0161 glob\u00e1ln\u00ed marketingov\u00fd \u0159editel, vedl zaj\u00edmav\u00fd rozhovor na t\u00e9ma ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed.\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Rozhovor s na\u0161\u00ed mana\u017eerkou pro udr\u017eitelnost Gianne Trindadeovou<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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- Pro\u010d je toto t\u00e9ma dnes tak d\u016fle\u017eit\u00e9?<\/strong><\/p>

- Nejprve je d\u016fle\u017eit\u00e9 pochopit v\u00fdznam pojmu udr\u017eitelnost, proto\u017ee udr\u017eitelnost poch\u00e1z\u00ed ze slova trvale udr\u017eiteln\u00fd a slovem trvale udr\u017eiteln\u00fd m\u00edn\u00edme v\u011bci, kter\u00e9 mus\u00ed vydr\u017eet. Udr\u017eitelnost se net\u00fdk\u00e1 jen \u017eivotn\u00edho prost\u0159ed\u00ed, ale tak\u00e9 soci\u00e1ln\u00edch ot\u00e1zek a obchodn\u00edch ot\u00e1zek. B\u011bhem prvn\u00edho m\u011bs\u00edce m\u00e9ho p\u016fsoben\u00ed ve spole\u010dnosti Kurita na m\u011b pozitivn\u011b zap\u016fsobilo to, co ji\u017e spole\u010dnost d\u011bl\u00e1 pro udr\u017eitelnost nejen v r\u00e1mci sv\u00e9 hlavn\u00ed \u010dinnosti, ale tak\u00e9 ve sv\u00e9 kultu\u0159e.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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- Co znamen\u00e1 ob\u011bhov\u00e9 hospod\u00e1\u0159stv\u00ed a jak\u00e9 jsou jeho hlavn\u00ed z\u00e1sady?<\/strong>
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- Pro pochopen\u00ed konceptu ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed je d\u016fle\u017eit\u00e9 ch\u00e1pat line\u00e1rn\u00ed hospod\u00e1\u0159stv\u00ed jako jeho protiklad. Tou posledn\u00ed je ekonomika, ve kter\u00e9 \u017eijeme ji\u017e po stalet\u00ed od pr\u016fmyslov\u00e9 revoluce. Line\u00e1rn\u00ed ekonomika je v podstat\u011b zp\u016fsob, kdy vyr\u00e1b\u00edme produkty, ani\u017e bychom uva\u017eovali o jejich likvidaci, o konci jejich \u017eivotnosti. To znamen\u00e1, \u017ee \u0159\u00edk\u00e1me vz\u00edt, vyrobit, zlikvidovat, ani\u017e bychom zva\u017eovali, zda se tento v\u00fdrobek nakonec stane odpadem. Ob\u011bhov\u00e9 hospod\u00e1\u0159stv\u00ed je kvalitativn\u011b jin\u00e9. Zde se odkazujeme na cyklus. V tomto p\u0159\u00edpad\u011b usilujeme o to, aby zdroje byly k dispozici co nejd\u00e9le, aby v\u00fdrobky a materi\u00e1ly z\u016fstaly v ob\u011bhu a minimalizoval se jejich odpad. Zde je velk\u00fd rozd\u00edl oproti line\u00e1rn\u00ed ekonomice a s t\u00edm souvis\u00ed mnoho v\u00fdhod: sni\u017euje mno\u017estv\u00ed odpadu a \u0161et\u0159\u00ed zdroje; chr\u00e1n\u00ed \u017eivotn\u00ed prost\u0159ed\u00ed a omezuje ztr\u00e1tu biologick\u00e9 rozmanitosti; sni\u017euje emise sklen\u00edkov\u00fdch plyn\u016f a stimuluje hospod\u00e1\u0159sk\u00fd r\u016fst.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Je to z va\u0161eho pohledu evropsk\u00e1 tendence, nebo sp\u00ed\u0161e celosv\u011btov\u00fd trend?<\/strong><\/p>

- Mus\u00ed se jednat o glob\u00e1ln\u00ed opat\u0159en\u00ed, proto\u017ee pokud budeme glob\u00e1ln\u011b mluvit o v\u0161ech zdroj\u00edch, kter\u00e9 dnes odeb\u00edr\u00e1me, dos\u00e1hne toto mno\u017estv\u00ed a\u017e 60% v\u00edce zdroj\u016f z \u017eivotn\u00edho prost\u0159ed\u00ed, ne\u017e kolik je Zem\u011b schopna obnovit za rok. Pokud budeme takto pokra\u010dovat, za 50 let bude planeta vypadat \u00fapln\u011b jinak, a to velmi negativn\u011b.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- \u0158ekl byste, \u017ee pr\u00e1v\u011b proto je ob\u011bhov\u00e9 hospod\u00e1\u0159stv\u00ed tak d\u016fle\u017eit\u00e9?<\/strong><\/p>

- Ano, p\u0159esn\u011b tak. Proto\u017ee mluv\u00edme o omezen\u00fdch zdroj\u00edch: fosiln\u00ed p\u016fda, zemn\u00ed plyn, voda. Mus\u00edme o tom p\u0159em\u00fd\u0161let a uva\u017eovat u\u017e v okam\u017eiku, kdy se v\u00fdrobky navrhuj\u00ed. A mus\u00edme zv\u00e1\u017eit zp\u016fsob, jak\u00fdm zdroje vyu\u017e\u00edv\u00e1me, jak m\u016f\u017eeme maximalizovat jejich vyu\u017eit\u00ed a zp\u016fsob, jak\u00fdm tyto zdroje likvidujeme. Jako p\u0159\u00edklad mohu uv\u00e9st, \u017ee od roku 2018, kdy \u017eiji zde v N\u011bmecku, jsem m\u011bl dva notebooky. Jeden velmi star\u00fd jsem si p\u0159ivezl z Braz\u00edlie, kter\u00fd jsem pou\u017e\u00edval \u0161est let. A po jednom dni u\u017e notebook necht\u011bl fungovat. M\u00edsto toho, abych ho vyhodil, jsem zjistil, \u017ee pobl\u00ed\u017e m\u00e9ho domu je mal\u00fd obchod, kde tyto notebooky berou a rozeb\u00edraj\u00ed; hlavn\u00ed \u010d\u00e1st, kter\u00e1 je\u0161t\u011b fungovala, vezmou a postav\u00ed z n\u00ed nov\u00e9 a prod\u00e1vaj\u00ed je za velmi n\u00edzkou cenu. Ale kr\u00e1sa v tom nebyla o pen\u011bz\u00edch, ale o pomoci \u017eivotn\u00edmu prost\u0159ed\u00ed, pomoci m\u00edstn\u00edmu obchodu a pomoci \u010dlov\u011bku, kter\u00fd tento notebook dostal po mn\u011b. Toto je jeden z p\u0159\u00edklad\u016f ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed, kter\u00e9 funguje, a existuje mnoho akc\u00ed, kter\u00e9 m\u016f\u017eeme v tomto sm\u011bru d\u011blat ka\u017ed\u00fd den.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- P\u0159ejd\u011bme nyn\u00ed k ob\u011bhov\u00e9mu hospod\u00e1\u0159stv\u00ed ch\u00e1pan\u00e9mu z pohledu podnik\u016f. Co to znamen\u00e1, \u017ee pr\u016fmysl p\u0159izp\u016fsob\u00ed sv\u016fj zp\u016fsob v\u00fdroby tomuto konceptu?<\/strong><\/p>

- Ob\u011bhov\u00e9 hospod\u00e1\u0159stv\u00ed pro podniky a pr\u016fmysl za\u010d\u00edn\u00e1 zm\u011bnou my\u0161len\u00ed. Proto\u017ee ob\u011bhov\u00e9 hospod\u00e1\u0159stv\u00ed je t\u0159eba koncep\u010dn\u011b zva\u017eovat ji\u017e od po\u010d\u00e1tku, kdy se firma rozhodne navrhnout ur\u010dit\u00fd v\u00fdrobek. Ve v\u00fdrobn\u00edm procesu je nap\u0159\u00edklad t\u0159eba vyu\u017e\u00edvat obnovitelnou energii. M\u016f\u017eete se tak\u00e9 rozhodnout pou\u017e\u00edvat v\u00fdrobky, kter\u00e9 lze snadn\u011bji recyklovat. Je t\u0159eba poskytnout z\u00e1kazn\u00edk\u016fm zp\u016fsob, jak tyto materi\u00e1ly zlikvidovat, aby se op\u011bt vr\u00e1tily do kolob\u011bhu. Dal\u0161\u00edm p\u0159\u00edkladem budi\u017e trh s m\u00f3dou, kter\u00fd je velmi citliv\u00fd, proto\u017ee spot\u0159ebov\u00e1v\u00e1 velk\u00e9 mno\u017estv\u00ed vody. N\u011bkter\u00e9 spole\u010dnosti nab\u00edzej\u00ed z\u00e1kazn\u00edk\u016fm mo\u017enost vr\u00e1tit zp\u011bt oble\u010den\u00ed, kter\u00e9 ji\u017e necht\u011bj\u00ed. Ve spole\u010dnosti Kurita jsme nyn\u00ed zah\u00e1jili spolupr\u00e1ci se spole\u010dnost\u00ed, kter\u00e1 vyr\u00e1b\u00ed suroviny z obnoviteln\u00fdch zdroj\u016f. Bylo pro m\u011b zaj\u00edmav\u00e9 p\u0159e\u010d\u00edst si Zpr\u00e1va o \u017eivotn\u00edm prost\u0159ed\u00ed spole\u010dnosti Kurita<\/a>, kde na\u0161el n\u011bkolik zaj\u00edmav\u00fdch p\u0159\u00edpadov\u00fdch studi\u00ed, kde Kurita podporuje separaci plenek pro recyklaci nam\u00edsto jejich spalov\u00e1n\u00ed. Dal\u0161\u00ed p\u0159\u00edklad, kter\u00fd je v t\u00e9to zpr\u00e1v\u011b uveden, je o tom, jak membr\u00e1nov\u00e9 bioreaktorov\u00e9 syst\u00e9my Kurita, kter\u00e9 \u010dist\u00ed odpadn\u00ed vody z potravin\u00e1\u0159sk\u00fdch a n\u00e1pojov\u00fdch z\u00e1vod\u016f, p\u0159em\u011b\u0148uj\u00ed tyto odpadn\u00ed vody na skute\u010dn\u011b vysoce kvalitn\u00ed vodu, p\u0159i\u010dem\u017e z\u00e1kazn\u00edci v Japonsku, \u010c\u00edn\u011b a Thajsku ji\u017e tuto technologii vyu\u017e\u00edvaj\u00ed, p\u0159i\u010dem\u017e m\u00edra op\u011btovn\u00e9ho vyu\u017eit\u00ed vody p\u0159esahuje 90%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Co si mysl\u00edte o tom, jak lze m\u011b\u0159it \u00fasp\u011b\u0161nost ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed?<\/strong><\/p>

- Ob\u011bhov\u00e9 hospod\u00e1\u0159stv\u00ed je t\u00e9ma, kter\u00e9 zahrnuje v\u00edce akt\u00e9r\u016f: vl\u00e1du, podniky, z\u00e1kazn\u00edky, m\u00edsta pro sb\u011br materi\u00e1l\u016f. Abychom mohli m\u011b\u0159it \u00fasp\u011b\u0161nost toho v\u0161eho, mus\u00edme za\u010d\u00edt m\u011b\u0159en\u00edm zapojen\u00ed v\u0161ech t\u011bchto stran do procesu.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Jak si udr\u017eujete p\u0159ehled o t\u011bchto t\u00e9matech?<\/strong><\/p>

- D\u011bkujeme za ot\u00e1zku. Nejen pro t\u00e9mata t\u00fdkaj\u00edc\u00ed se ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed, ale tak\u00e9 pro t\u00e9mata souvisej\u00edc\u00ed s udr\u017eitelnost\u00ed se p\u0159ihla\u0161uji k odb\u011bru n\u011bkter\u00fdch konkr\u00e9tn\u00edch newsletter\u016f. Mohu doporu\u010dit \"ESG today\", kter\u00fd je velmi zaj\u00edmav\u00fd. \u00da\u010dastn\u00edm se tak\u00e9 skupin na LinkedIn, ve kter\u00fdch vedeme n\u011bkter\u00e9 diskuse o ob\u011bhov\u00e9m hospod\u00e1\u0159stv\u00ed, a webin\u00e1\u0159\u016f. Bohu\u017eel po Coron\u011b se akc\u00ed fyzicky ne\u00fa\u010dastn\u00edm, ale m\u00e1me tis\u00edce p\u0159\u00edle\u017eitost\u00ed online. A kone\u010dn\u011b, a to konkr\u00e9tn\u011b pro t\u00e9mata ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed, v\u0159ele doporu\u010duji, webov\u00e9 str\u00e1nky Ellen McArthur Foundation. Maj\u00ed tak\u00e9 mnoho p\u0159\u00edpadov\u00fdch studi\u00ed k p\u0159e\u010dten\u00ed.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- U\u017e jsme mluvili o tom, co by mohl podnik ud\u011blat. Co m\u016f\u017eeme ud\u011blat ze soukrom\u00e9ho\/osobn\u00edho hlediska?<\/strong><\/p>

- M\u011bli bychom za\u010d\u00edt t\u00edm, \u017ee si budeme vyb\u00edrat alternativn\u00ed materi\u00e1ly pro opakovan\u00e9 pou\u017eit\u00ed, jako je sklo, kov, silikon, a omez\u00edme tak pou\u017e\u00edv\u00e1n\u00ed plastov\u00fdch alternativ. P\u0159esto si mysl\u00edm, \u017ee nejd\u016fle\u017eit\u011bj\u0161\u00ed je p\u0159ehodnotit pot\u0159ebu v\u0161e neust\u00e1le m\u011bnit. Pro\u010d nap\u0159\u00edklad ka\u017ed\u00fd rok m\u011bn\u00edme telefony nebo auta? Dal\u0161\u00edm aspektem, v n\u011bm\u017e je dopad na \u017eivotn\u00ed prost\u0159ed\u00ed velk\u00fd, je to, co souvis\u00ed s potravinami, konkr\u00e9tn\u011b s \u010derven\u00fdm masem. Krom\u011b toho je t\u0159eba sn\u00ed\u017eit spot\u0159ebu pap\u00edru a p\u0159ej\u00edt na obnoviteln\u00e9 zdroje energie, jako je sol\u00e1rn\u00ed, v\u011btrn\u00e1 nebo vodn\u00ed energie. A tak\u00e9, aby si to uv\u011bdomilo na\u0161e okol\u00ed, aby se na tomto sm\u00fd\u0161len\u00ed pod\u00edlelo co nejv\u00edce lid\u00ed. Sv\u011bt se velmi rychle m\u011bn\u00ed a m\u011bn\u00ed se i zp\u016fsob spot\u0159eby, kterou bude v p\u0159\u00ed\u0161t\u00edch letech konzumovat v\u00edce ne\u017e sedm miliard lid\u00ed. Opravdu mus\u00edme zv\u00e1\u017eit na\u0161e rozhodnut\u00ed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- A to nejen jako jednotlivci, ale tak\u00e9 jako Kurita. A proto v na\u0161\u00ed spole\u010dnosti pracuji velmi r\u00e1d, proto\u017ee jsme jedn\u00edm z partner\u016f p\u0159i budov\u00e1n\u00ed glob\u00e1ln\u00ed spole\u010dnosti ob\u011bhov\u00e9ho hospod\u00e1\u0159stv\u00ed. Gianne, moc d\u011bkuji za va\u0161e dne\u0161n\u00ed slova.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Kurita zd\u016fraz\u0148uje roli glob\u00e1ln\u00ed ob\u011bhov\u00e9 ekonomiky p\u0159i podpo\u0159e udr\u017eitelnosti a efektivn\u00edho vyu\u017e\u00edv\u00e1n\u00ed zdroj\u016f.<\/p>","protected":false},"author":2,"featured_media":16215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-14713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-splash"],"yoast_head":"\nThe importance of a global circular economy<\/title>\n<meta name=\"description\" content=\"Kurita highlights the importance of a global circular economy, promoting sustainable water solutions and resource efficiency worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kurita.eu\/es\/the-importance-of-a-global-circular-economy\/\" 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