{"id":14713,"date":"2024-09-06T10:49:00","date_gmt":"2024-09-06T10:49:00","guid":{"rendered":"https:\/\/kurita-eu-gudza2cjbzfhcwbx.francecentral-01.azurewebsites.net\/?p=14713"},"modified":"2026-01-29T16:23:05","modified_gmt":"2026-01-29T16:23:05","slug":"the-importance-of-a-global-circular-economy","status":"publish","type":"post","link":"https:\/\/kuritaeuwe-1d317f88af-hmdafwemhrbdfrck.a03.azurefd.net\/pt\/the-importance-of-a-global-circular-economy\/","title":{"rendered":"A import\u00e2ncia de uma economia circular global"},"content":{"rendered":"
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\n\t\t\t\t\t\t\tGianne Trindade\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Gestor da estrat\u00e9gia de sustentabilidade<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tPaulo Gomes\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Diretor de Marketing Global<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Na Kurita Europa, temos o prazer de dar as boas-vindas \u00e0 nossa equipa este m\u00eas a Gianne Trindade, a nova gestora de Sustentabilidade, com quem Paulo Gomes, o nosso Diretor de Marketing Global, teve uma conversa interessante sobre Economia Circular.\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Uma entrevista com a nossa gestora de sustentabilidade, Gianne Trindade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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- Porque \u00e9 que este tema \u00e9 t\u00e3o importante hoje em dia?<\/strong><\/p>

- Em primeiro lugar, \u00e9 importante compreender o significado de sustentabilidade, porque sustentabilidade vem da palavra sustent\u00e1vel, e por sustent\u00e1vel estamos a apontar para coisas que precisam de durar. A sustentabilidade n\u00e3o se refere apenas ao ambiente, mas tamb\u00e9m a quest\u00f5es sociais e empresariais. No meu primeiro m\u00eas na Kurita, fiquei positivamente impressionado com o que a empresa j\u00e1 est\u00e1 a fazer em prol da sustentabilidade, n\u00e3o s\u00f3 como atividade principal, mas tamb\u00e9m na sua cultura.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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- O que significa economia circular e quais s\u00e3o os seus princ\u00edpios fundamentais?<\/strong>
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- Para compreender o conceito de economia circular, \u00e9 importante entender a economia linear como um oposto. Esta \u00faltima \u00e9 a economia em que temos vivido durante s\u00e9culos, desde a Revolu\u00e7\u00e3o Industrial. A economia linear \u00e9 basicamente a forma como produzimos os produtos sem considerar a disposi\u00e7\u00e3o, o fim da vida \u00fatil dos mesmos. Isto significa que dizemos \"pegar, fazer, deitar fora\" sem considerar se este produto se tornar\u00e1 um lixo no final. A economia circular \u00e9 qualitativamente diferente. Aqui referimo-nos a um ciclo. Neste caso, o nosso objetivo \u00e9 manter os recursos dispon\u00edveis durante o m\u00e1ximo de tempo poss\u00edvel, assegurando que os produtos e materiais permanecem em circula\u00e7\u00e3o, minimizando o seu desperd\u00edcio. Aqui h\u00e1 uma grande diferen\u00e7a em rela\u00e7\u00e3o \u00e0 economia linear, e h\u00e1 muitos benef\u00edcios relacionados: reduz os res\u00edduos e conserva os recursos; protege o ambiente e limita a perda de biodiversidade; reduz as emiss\u00f5es de gases com efeito de estufa e estimula o crescimento econ\u00f3mico.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Na sua perspetiva, trata-se de uma tend\u00eancia europeia ou de uma tend\u00eancia mais global?<\/strong><\/p>

- Esta deve ser uma a\u00e7\u00e3o global, porque se continuarmos a falar globalmente de todos os recursos que estamos a utilizar hoje em dia, este montante chega a 60% mais recursos do ambiente do que a Terra pode regenerar num ano. Se continuarmos assim, daqui a 50 anos, o planeta estar\u00e1 totalmente diferente, e de uma forma muito negativa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Diria que \u00e9 por isso que a economia circular \u00e9 t\u00e3o importante?<\/strong><\/p>

- Sim, exatamente. Porque estamos a falar de recursos finitos: f\u00f3sseis do solo, g\u00e1s natural, \u00e1gua. Temos de pensar e considerar isto desde o momento em que os produtos est\u00e3o a ser concebidos. E temos de considerar a forma como utilizamos os recursos, como podemos maximizar a sua utiliza\u00e7\u00e3o e a forma como esses recursos s\u00e3o eliminados. Por exemplo, desde que estou a viver aqui na Alemanha, em 2018, tenho dois computadores port\u00e1teis. Trouxe um muito antigo do Brasil, que utilizei durante seis anos. Um dia, o port\u00e1til deixou de funcionar. Em vez de o deitar fora, descobri que havia uma pequena loja perto de minha casa onde pegavam nestes computadores port\u00e1teis e os desmontavam; pegavam na parte principal que ainda funcionava para construir novos, vendendo-os por um pre\u00e7o muito barato. Mas a beleza disto n\u00e3o estava no dinheiro, mas sim em ajudar o ambiente, ajudar a loja local e ajudar a pessoa que recebeu este port\u00e1til depois de mim. Este \u00e9 um exemplo de economia circular que funciona, e h\u00e1 muitas ac\u00e7\u00f5es que podemos fazer nesse sentido todos os dias.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Passemos agora \u00e0 economia circular entendida na perspetiva das empresas. O que \u00e9 que significa para uma ind\u00fastria adaptar a sua forma de produzir a este conceito?<\/strong><\/p>

- A economia circular para as empresas e ind\u00fastrias come\u00e7a por mudar as mentalidades. Porque a economia circular tem de ser concetualmente considerada desde o in\u00edcio, quando a empresa decide conceber um determinado produto. Por exemplo, \u00e9 poss\u00edvel utilizar energia renov\u00e1vel no processo de produ\u00e7\u00e3o. Tamb\u00e9m se pode optar por utilizar produtos que possam ser reciclados de forma mais f\u00e1cil. Temos de dar aos clientes uma forma de eliminar estes materiais, para que voltem a fazer parte do ciclo. Outro exemplo ser\u00e1 o mercado da moda, que \u00e9 um mercado muito sens\u00edvel porque utiliza muita \u00e1gua. Algumas empresas est\u00e3o a oferecer uma forma de os clientes devolverem as roupas que j\u00e1 n\u00e3o querem. Na Kurita, inici\u00e1mos agora uma coopera\u00e7\u00e3o com uma empresa que est\u00e1 a produzir mat\u00e9rias-primas a partir de recursos renov\u00e1veis. Foi interessante para mim ler o Relat\u00f3rio ambiental da Kurita<\/a>No relat\u00f3rio da Kurita, a empresa encontrou alguns estudos de caso interessantes em que a Kurita est\u00e1 a apoiar a separa\u00e7\u00e3o de fraldas para reciclagem em vez de as incinerar. Outro exemplo apresentado nesse relat\u00f3rio \u00e9 a forma como os sistemas de biorreactores de membrana da Kurita, que est\u00e3o a tratar as \u00e1guas residuais das f\u00e1bricas de alimentos e bebidas, est\u00e3o a converter essas \u00e1guas residuais em \u00e1gua de qualidade realmente elevada, com clientes que j\u00e1 utilizam esta tecnologia no Jap\u00e3o, China e Tail\u00e2ndia, com taxas de reutiliza\u00e7\u00e3o da \u00e1gua superiores a 90%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- O que pensa sobre a forma como o sucesso da economia circular pode ser medido?<\/strong><\/p>

- A economia circular \u00e9 um tema que envolve m\u00faltiplos actores: governo, empresas, clientes, pontos de recolha de materiais. Para medir o sucesso de tudo isto, temos de come\u00e7ar por medir o envolvimento de todas estas partes no processo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Como \u00e9 que se mant\u00e9m atualizado sobre estes temas?<\/strong><\/p>

- Obrigado pela pergunta. N\u00e3o s\u00f3 para temas relacionados com a economia circular, mas tamb\u00e9m com a sustentabilidade, subscrevo algumas newsletters espec\u00edficas. Posso recomendar a \"ESG today\", que \u00e9 muito interessante. Tamb\u00e9m participo em grupos do LinkedIn nos quais temos alguns debates sobre economia circular e em webinars. Infelizmente, depois do Corona, n\u00e3o estou a participar fisicamente em eventos, mas temos milhares de oportunidades online. Por \u00faltimo, e especificamente para os temas da economia circular, recomendo vivamente o s\u00edtio Web da Funda\u00e7\u00e3o Ellen McArthur. Tamb\u00e9m t\u00eam muitos estudos de caso para ler.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- J\u00e1 fal\u00e1mos sobre o que a empresa pode fazer. O que podemos fazer numa perspetiva privada\/pessoal?<\/strong><\/p>

- Devemos come\u00e7ar por escolher alternativas de materiais reutiliz\u00e1veis, nos produtos que utilizamos, como o vidro, o metal, o silicone, reduzindo as nossas alternativas de pl\u00e1stico. No entanto, penso que o mais importante \u00e9 reconsiderar a necessidade de mudar tudo a toda a hora. Por exemplo, porque \u00e9 que mudamos os nossos telefones ou os nossos carros todos os anos? Outro aspeto em que o impacto ambiental \u00e9 grande \u00e9 o que est\u00e1 relacionado com a alimenta\u00e7\u00e3o, especificamente com a carne vermelha. Para al\u00e9m disso, reduzir o consumo de papel e fazer uma transi\u00e7\u00e3o para energias renov\u00e1veis como a solar, a e\u00f3lica ou a h\u00eddrica. E tamb\u00e9m, para consciencializar as pessoas \u00e0 nossa volta, juntar o maior n\u00famero poss\u00edvel de pessoas nesta mentalidade. O mundo est\u00e1 a mudar muito rapidamente e a mudar a forma como mais de sete mil milh\u00f5es de pessoas v\u00e3o consumir nos pr\u00f3ximos anos. Temos de refletir sobre as nossas escolhas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- E n\u00e3o apenas como indiv\u00edduos, mas tamb\u00e9m como Kurita. \u00c9 por isso que gosto muito de trabalhar na nossa empresa, porque somos um dos parceiros na constru\u00e7\u00e3o de uma sociedade global de economia circular. Gianne, muito obrigado pelas suas palavras de hoje.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

A Kurita salienta o papel de uma economia circular global na promo\u00e7\u00e3o da sustentabilidade e da utiliza\u00e7\u00e3o eficiente dos recursos.<\/p>","protected":false},"author":2,"featured_media":16215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-14713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-splash"],"yoast_head":"\nThe importance of a global circular economy<\/title>\n<meta name=\"description\" content=\"Kurita highlights the importance of a global circular economy, promoting sustainable water solutions and resource efficiency worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kurita.eu\/es\/the-importance-of-a-global-circular-economy\/\" \/>\n<meta property=\"og:locale\" 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