{"id":14713,"date":"2024-09-06T10:49:00","date_gmt":"2024-09-06T10:49:00","guid":{"rendered":"https:\/\/kurita-eu-gudza2cjbzfhcwbx.francecentral-01.azurewebsites.net\/?p=14713"},"modified":"2026-01-29T16:23:05","modified_gmt":"2026-01-29T16:23:05","slug":"the-importance-of-a-global-circular-economy","status":"publish","type":"post","link":"https:\/\/kuritaeuwe-1d317f88af-hmdafwemhrbdfrck.a03.azurefd.net\/se\/the-importance-of-a-global-circular-economy\/","title":{"rendered":"Betydelsen av en global cirkul\u00e4r ekonomi"},"content":{"rendered":"
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Chef f\u00f6r h\u00e5llbarhetsstrategi<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tPaulo Gomes\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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Global marknadsdirekt\u00f6r<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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P\u00e5 Kurita Europe \u00e4r vi glada \u00f6ver att denna m\u00e5nad kunna v\u00e4lkomna Gianne Trindade, helt ny h\u00e5llbarhetschef, till v\u00e5rt team. Paulo Gomes, v\u00e5r globala marknadsdirekt\u00f6r, hade ett intressant samtal med honom om cirkul\u00e4r ekonomi.\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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En intervju med v\u00e5r h\u00e5llbarhetschef Gianne Trindade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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- Varf\u00f6r \u00e4r det h\u00e4r \u00e4mnet s\u00e5 viktigt idag?<\/strong><\/p>

- F\u00f6r det f\u00f6rsta \u00e4r det viktigt att f\u00f6rst\u00e5 inneb\u00f6rden av h\u00e5llbarhet, eftersom h\u00e5llbarhet kommer fr\u00e5n ordet h\u00e5llbar, och med h\u00e5llbar syftar vi p\u00e5 saker som m\u00e5ste h\u00e5lla. H\u00e5llbarhet handlar inte bara om milj\u00f6, utan \u00e4ven om sociala fr\u00e5gor och aff\u00e4rsfr\u00e5gor. Under min f\u00f6rsta m\u00e5nad p\u00e5 Kurita blev jag positivt imponerad av vad f\u00f6retaget redan g\u00f6r f\u00f6r h\u00e5llbarhet, inte bara i sin k\u00e4rnverksamhet utan ocks\u00e5 i sin kultur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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- Vad inneb\u00e4r cirkul\u00e4r ekonomi och vilka \u00e4r dess viktigaste principer?<\/strong>
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- F\u00f6r att f\u00f6rst\u00e5 begreppet cirkul\u00e4r ekonomi \u00e4r det viktigt att f\u00f6rst\u00e5 den linj\u00e4ra ekonomin som en motsats. Det sistn\u00e4mnda \u00e4r den ekonomi som vi har levt i under \u00e5rhundraden sedan den industriella revolutionen. Linj\u00e4r ekonomi \u00e4r i grunden det s\u00e4tt p\u00e5 vilket vi producerar produkter utan att t\u00e4nka p\u00e5 hur de ska tas om hand, hur de ska sluta anv\u00e4ndas. Det inneb\u00e4r att vi s\u00e4ger \"ta, tillverka, kassera\" utan att t\u00e4nka p\u00e5 om produkten kommer att bli ett skr\u00e4p i slut\u00e4ndan. Den cirkul\u00e4ra ekonomin \u00e4r kvalitativt annorlunda. H\u00e4r h\u00e4nvisar vi till en cykel. I det h\u00e4r fallet str\u00e4var vi efter att h\u00e5lla resurser tillg\u00e4ngliga s\u00e5 l\u00e4nge som m\u00f6jligt, se till att produkter och material f\u00f6rblir i omlopp och minimera deras avfall. H\u00e4r finns en stor skillnad j\u00e4mf\u00f6rt med den linj\u00e4ra ekonomin, och det finns m\u00e5nga relaterade f\u00f6rdelar: den minskar avfallet och sparar resurser; den skyddar milj\u00f6n och begr\u00e4nsar f\u00f6rlusten av biologisk m\u00e5ngfald; den minskar utsl\u00e4ppen av v\u00e4xthusgaser och stimulerar ekonomisk tillv\u00e4xt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- \u00c4r detta, ur ditt perspektiv, en europeisk eller en mer global trend?<\/strong><\/p>

- Detta m\u00e5ste vara en global \u00e5tg\u00e4rd, f\u00f6r om vi forts\u00e4tter att globalt tala om alla de resurser som vi tar idag, uppg\u00e5r denna summa till upp till 60% mer resurser fr\u00e5n milj\u00f6n \u00e4n vad jorden kan \u00e5terskapa p\u00e5 ett \u00e5r. Om vi forts\u00e4tter p\u00e5 det h\u00e4r s\u00e4ttet kommer planeten att vara helt annorlunda om 50 \u00e5r, och det p\u00e5 ett mycket negativt s\u00e4tt.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Skulle du s\u00e4ga att det \u00e4r d\u00e4rf\u00f6r som cirkul\u00e4r ekonomi \u00e4r s\u00e5 viktigt?<\/strong><\/p>

- Ja, precis. F\u00f6r vi talar om \u00e4ndliga resurser: fossila jordar, naturgas, vatten. Vi m\u00e5ste t\u00e4nka p\u00e5 och ta h\u00e4nsyn till detta redan n\u00e4r produkterna utformas. Och vi m\u00e5ste fundera \u00f6ver hur vi anv\u00e4nder resurserna, hur vi kan maximera anv\u00e4ndningen och hur dessa resurser tas om hand. Som ett exempel kan jag n\u00e4mna att jag sedan 2018 bor h\u00e4r i Tyskland och har tv\u00e5 b\u00e4rbara datorer. Jag tog med mig en mycket gammal fr\u00e5n Brasilien som jag anv\u00e4nde i sex \u00e5r. Efter en dag ville den inte fungera l\u00e4ngre. Ist\u00e4llet f\u00f6r att kasta bort den kom jag p\u00e5 att det fanns en liten butik n\u00e4ra mitt hus d\u00e4r de tog emot dessa b\u00e4rbara datorer och demonterade dem; de tog huvuddelen som fortfarande fungerade f\u00f6r att bygga nya och s\u00e5lde dem till ett mycket billigt pris. Men det fina med detta var inte att det handlade om pengar, utan om att hj\u00e4lpa milj\u00f6n, hj\u00e4lpa den lokala butiken och hj\u00e4lpa den person som fick den b\u00e4rbara datorn efter mig. Det h\u00e4r \u00e4r ett exempel p\u00e5 cirkul\u00e4r ekonomi som fungerar, och det finns m\u00e5nga \u00e5tg\u00e4rder som vi kan vidta i den riktningen varje dag.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- L\u00e5t oss nu komma in p\u00e5 cirkul\u00e4r ekonomi ur ett f\u00f6retagsperspektiv. Vad inneb\u00e4r det f\u00f6r en industri att anpassa sitt s\u00e4tt att producera till det h\u00e4r konceptet?<\/strong><\/p>

- Cirkul\u00e4r ekonomi f\u00f6r f\u00f6retag och industrier b\u00f6rjar med att \u00e4ndra tankes\u00e4tt. Cirkul\u00e4r ekonomi m\u00e5ste n\u00e4mligen beaktas konceptuellt redan fr\u00e5n b\u00f6rjan, n\u00e4r f\u00f6retaget best\u00e4mmer sig f\u00f6r att utforma en viss produkt. Det finns till exempel f\u00f6rnybar energi som kan anv\u00e4ndas i produktionsprocessen. Man kan ocks\u00e5 v\u00e4lja att anv\u00e4nda produkter som kan \u00e5tervinnas p\u00e5 ett enklare s\u00e4tt. Vi m\u00e5ste ge kunderna ett s\u00e4tt att g\u00f6ra sig av med dessa material, s\u00e5 att de kommer tillbaka och blir en del av kretsloppet igen. Ett annat exempel \u00e4r modebranschen, som \u00e4r en mycket k\u00e4nslig bransch eftersom den anv\u00e4nder mycket vatten. Vissa f\u00f6retag erbjuder ett s\u00e4tt f\u00f6r kunderna att l\u00e4mna tillbaka de kl\u00e4der som de inte l\u00e4ngre vill ha. P\u00e5 Kurita har vi nu inlett ett samarbete med ett f\u00f6retag som producerar r\u00e5varor fr\u00e5n f\u00f6rnybara resurser. Det var intressant f\u00f6r mig att l\u00e4sa Kuritas milj\u00f6rapport<\/a>d\u00e4r man hittade n\u00e5gra intressanta fallstudier d\u00e4r Kurita st\u00f6der separering av bl\u00f6jor f\u00f6r \u00e5tervinning i st\u00e4llet f\u00f6r att f\u00f6rbr\u00e4nna dem. Ett annat exempel som visas i rapporten \u00e4r hur Kuritas membranbioreaktorsystem, som behandlar avloppsvatten fr\u00e5n livsmedels- och dryckesfabriker, omvandlar detta avloppsvatten till vatten av riktigt h\u00f6g kvalitet, med kunder som redan anv\u00e4nder denna teknik i Japan, Kina och Thailand, med vatten\u00e5teranv\u00e4ndningsgrader p\u00e5 \u00f6ver 90%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Vad tror du om hur man kan m\u00e4ta framg\u00e5ngen med cirkul\u00e4r ekonomi?<\/strong><\/p>

- Cirkul\u00e4r ekonomi \u00e4r ett \u00e4mne som involverar m\u00e5nga olika akt\u00f6rer: myndigheter, f\u00f6retag, kunder och insamlingsplatser f\u00f6r material. F\u00f6r att m\u00e4ta hur framg\u00e5ngsrikt allt detta \u00e4r m\u00e5ste vi b\u00f6rja med att m\u00e4ta hur involverade alla dessa parter \u00e4r i processen.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Hur h\u00e5ller du dig uppdaterad om dessa \u00e4mnen?<\/strong><\/p>

- Tack f\u00f6r din fr\u00e5ga. Jag prenumererar p\u00e5 vissa nyhetsbrev, inte bara om cirkul\u00e4r ekonomi utan \u00e4ven om h\u00e5llbarhetsrelaterade \u00e4mnen. Jag kan rekommendera \"ESG today\", som \u00e4r ett mycket intressant nyhetsbrev. Jag deltar ocks\u00e5 i LinkedIn-grupper d\u00e4r vi har diskussioner om cirkul\u00e4r ekonomi och i webbseminarier. Efter Corona deltar jag tyv\u00e4rr inte fysiskt i evenemang, men vi har tusentals m\u00f6jligheter online. Slutligen, och specifikt f\u00f6r \u00e4mnen som r\u00f6r cirkul\u00e4r ekonomi, rekommenderar jag starkt Ellen McArthur Foundations webbplats. De har ocks\u00e5 m\u00e5nga fallstudier att l\u00e4sa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Vi har redan talat om vad f\u00f6retaget kan g\u00f6ra. Vad kan vi g\u00f6ra ur ett privat\/personligt perspektiv?<\/strong><\/p>

- Vi b\u00f6r b\u00f6rja med att v\u00e4lja \u00e5teranv\u00e4ndbara materialalternativ i de produkter vi anv\u00e4nder, som glas, metall och silikon, och minska v\u00e5ra plastalternativ. Men jag tror \u00e4nd\u00e5 att det viktigaste \u00e4r att ompr\u00f6va behovet av att byta ut allting hela tiden. Varf\u00f6r byter vi till exempel ut v\u00e5ra telefoner eller bilar varje \u00e5r? En annan aspekt d\u00e4r milj\u00f6p\u00e5verkan \u00e4r stor \u00e4r n\u00e4r det g\u00e4ller mat, s\u00e4rskilt r\u00f6tt k\u00f6tt. Dessutom m\u00e5ste vi minska pappersf\u00f6rbrukningen och \u00f6verg\u00e5 till f\u00f6rnybara energik\u00e4llor som sol-, vind- och vattenkraft. Och f\u00f6r att g\u00f6ra v\u00e5ra medarbetare medvetna m\u00e5ste vi samla s\u00e5 m\u00e5nga m\u00e4nniskor som m\u00f6jligt kring denna tankeg\u00e5ng. V\u00e4rlden f\u00f6r\u00e4ndras mycket snabbt och f\u00f6r\u00e4ndrar det s\u00e4tt p\u00e5 vilket \u00f6ver sju miljarder m\u00e4nniskor kommer att konsumera under de n\u00e4rmaste \u00e5ren. Vi m\u00e5ste verkligen \u00f6verv\u00e4ga v\u00e5ra val.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Och inte bara som individer, utan ocks\u00e5 som Kurita. Och det \u00e4r d\u00e4rf\u00f6r jag verkligen gillar att arbeta i v\u00e5rt f\u00f6retag, eftersom vi \u00e4r en av partnerna f\u00f6r att bygga upp ett globalt samh\u00e4lle med cirkul\u00e4r ekonomi. Gianne, tack s\u00e5 mycket f\u00f6r dina ord idag.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Kurita betonar den roll som en global cirkul\u00e4r ekonomi spelar f\u00f6r att fr\u00e4mja h\u00e5llbarhet och effektiv resursanv\u00e4ndning.<\/p>","protected":false},"author":2,"featured_media":16215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-14713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-splash"],"yoast_head":"\nThe importance of a global circular economy<\/title>\n<meta name=\"description\" content=\"Kurita highlights the importance of a global circular economy, promoting sustainable water solutions and resource efficiency worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kurita.eu\/es\/the-importance-of-a-global-circular-economy\/\" \/>\n<meta property=\"og:locale\" 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