{"id":14713,"date":"2024-09-06T10:49:00","date_gmt":"2024-09-06T10:49:00","guid":{"rendered":"https:\/\/kurita-eu-gudza2cjbzfhcwbx.francecentral-01.azurewebsites.net\/?p=14713"},"modified":"2026-01-29T16:23:05","modified_gmt":"2026-01-29T16:23:05","slug":"the-importance-of-a-global-circular-economy","status":"publish","type":"post","link":"https:\/\/kuritaeuwe-1d317f88af-hmdafwemhrbdfrck.a03.azurefd.net\/tr\/the-importance-of-a-global-circular-economy\/","title":{"rendered":"K\u00fcresel d\u00f6ng\u00fcsel ekonominin \u00f6nemi"},"content":{"rendered":"
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S\u00fcrd\u00fcr\u00fclebilirlik Strateji M\u00fcd\u00fcr\u00fc<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tPaulo Gomes\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t
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K\u00fcresel Pazarlama Direkt\u00f6r\u00fc<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Kurita Europe'da bu ay, K\u00fcresel Pazarlama Direkt\u00f6r\u00fcm\u00fcz Paulo Gomes'in D\u00f6ng\u00fcsel Ekonomi hakk\u0131nda ilgin\u00e7 bir konu\u015fma yapt\u0131\u011f\u0131 yeni S\u00fcrd\u00fcr\u00fclebilirlik M\u00fcd\u00fcr\u00fc Gianne Trindade'yi ekibimize katmaktan mutluluk duyuyoruz.\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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S\u00fcrd\u00fcr\u00fclebilirlik M\u00fcd\u00fcr\u00fcm\u00fcz Gianne Trindade ile bir r\u00f6portaj<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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- Bu konu bug\u00fcn neden bu kadar \u00f6nemli?<\/strong><\/p>

- \u0130lk olarak, s\u00fcrd\u00fcr\u00fclebilirli\u011fin anlam\u0131n\u0131 anlamak \u00f6nemlidir, \u00e7\u00fcnk\u00fc s\u00fcrd\u00fcr\u00fclebilirlik s\u00fcrd\u00fcr\u00fclebilir kelimesinden gelir ve s\u00fcrd\u00fcr\u00fclebilirlik ile kal\u0131c\u0131 olmas\u0131 gereken \u015feyleri hedefliyoruz. S\u00fcrd\u00fcr\u00fclebilirlik sadece \u00e7evre i\u00e7in de\u011fil, ayn\u0131 zamanda sosyal meseleler ve i\u015f meseleleri i\u00e7in de ge\u00e7erlidir. Kurita'daki ilk ay\u0131mda, \u015firketin sadece ana faaliyet alan\u0131 olarak de\u011fil, ayn\u0131 zamanda k\u00fclt\u00fcr\u00fcnde de s\u00fcrd\u00fcr\u00fclebilirlik i\u00e7in yapt\u0131klar\u0131ndan olumlu bir \u015fekilde etkilendim.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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- D\u00f6ng\u00fcsel ekonomi ne anlama geliyor ve temel ilkeleri nelerdir?<\/strong>
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- D\u00f6ng\u00fcsel ekonomi kavram\u0131n\u0131 anlamak i\u00e7in, bunun kar\u015f\u0131t\u0131 olan do\u011frusal ekonomiyi anlamak \u00f6nemlidir. Bu sonuncusu, Sanayi Devrimi'nden bu yana y\u00fczy\u0131llard\u0131r i\u00e7inde ya\u015fad\u0131\u011f\u0131m\u0131z ekonomidir. Do\u011frusal ekonomi, temelde \u00fcr\u00fcnleri elden \u00e7\u0131karmay\u0131, ya\u015famlar\u0131n\u0131n sonunu d\u00fc\u015f\u00fcnmeden \u00fcretti\u011fimiz yoldur. Yani bu \u00fcr\u00fcn\u00fcn sonunda bir \u00e7\u00f6p olup olmayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmeden al, yap, at diyoruz. D\u00f6ng\u00fcsel ekonomi niteliksel olarak farkl\u0131d\u0131r. Burada bir d\u00f6ng\u00fcden bahsediyoruz. Bu durumda, kaynaklar\u0131 m\u00fcmk\u00fcn oldu\u011funca uzun s\u00fcre kullan\u0131labilir tutmay\u0131, \u00fcr\u00fcnlerin ve malzemelerin dola\u015f\u0131mda kalmas\u0131n\u0131 sa\u011flamay\u0131 ve at\u0131klar\u0131n\u0131 en aza indirmeyi hedefliyoruz. Burada do\u011frusal ekonomiye k\u0131yasla b\u00fcy\u00fck bir fark vard\u0131r ve bununla ba\u011flant\u0131l\u0131 bir\u00e7ok fayda s\u00f6z konusudur: at\u0131klar\u0131 azalt\u0131r ve kaynaklar\u0131 korur; \u00e7evreyi korur ve biyolojik \u00e7e\u015fitlilik kayb\u0131n\u0131 s\u0131n\u0131rlar; sera gaz\u0131 emisyonlar\u0131n\u0131 azalt\u0131r ve ekonomik b\u00fcy\u00fcmeyi te\u015fvik eder.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Sizin bak\u0131\u015f a\u00e7\u0131n\u0131za g\u00f6re bu bir Avrupa e\u011filimi mi yoksa daha k\u00fcresel bir e\u011filim mi?<\/strong><\/p>

- Bu k\u00fcresel bir eylem olmal\u0131d\u0131r, \u00e7\u00fcnk\u00fc bug\u00fcnlerde kulland\u0131\u011f\u0131m\u0131z t\u00fcm kaynaklar\u0131 k\u00fcresel olarak konu\u015fmaya devam edersek, bu miktar D\u00fcnya'n\u0131n bir y\u0131lda yenileyebilece\u011finden 60% daha fazla kayna\u011fa ula\u015f\u0131r. Bu \u015fekilde devam edersek, 50 y\u0131l i\u00e7inde gezegen tamamen farkl\u0131 ve \u00e7ok olumsuz bir \u015fekilde olacak.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- D\u00f6ng\u00fcsel ekonominin bu y\u00fczden bu kadar \u00f6nemli oldu\u011funu s\u00f6yleyebilir misiniz?<\/strong><\/p>

- Evet, aynen \u00f6yle. \u00c7\u00fcnk\u00fc s\u0131n\u0131rl\u0131 kaynaklardan bahsediyoruz: toprak fosilleri, do\u011fal gaz, su. \u00dcr\u00fcnlerin tasarland\u0131\u011f\u0131 andan itibaren bunu d\u00fc\u015f\u00fcnmemiz ve dikkate almam\u0131z gerekiyor. Ve kaynaklar\u0131 nas\u0131l kulland\u0131\u011f\u0131m\u0131z\u0131, kullan\u0131mlar\u0131n\u0131 nas\u0131l en \u00fcst d\u00fczeye \u00e7\u0131karabilece\u011fimizi ve bu kaynaklar\u0131n nas\u0131l bertaraf edildi\u011fini g\u00f6z \u00f6n\u00fcnde bulundurmam\u0131z gerekiyor. \u00d6rnek olarak, 2018'den beri Almanya'da ya\u015fad\u0131\u011f\u0131m i\u00e7in iki diz\u00fcst\u00fc bilgisayar\u0131m var. Alt\u0131 y\u0131ld\u0131r kulland\u0131\u011f\u0131m \u00e7ok eski bir tanesini Brezilya'dan getirmi\u015ftim. Ve bir g\u00fcn sonra diz\u00fcst\u00fc bilgisayar art\u0131k \u00e7al\u0131\u015fmak istemedi. \u00c7\u00f6pe atmak yerine, evime yak\u0131n k\u00fc\u00e7\u00fck bir d\u00fckkanda bu diz\u00fcst\u00fc bilgisayarlar\u0131 al\u0131p par\u00e7alar\u0131na ay\u0131rd\u0131klar\u0131n\u0131, hala \u00e7al\u0131\u015fan ana par\u00e7alar\u0131n\u0131 al\u0131p yenilerini yapt\u0131klar\u0131n\u0131 ve \u00e7ok ucuz bir fiyata satt\u0131klar\u0131n\u0131 fark ettim. Ancak bunun g\u00fczelli\u011fi parayla ilgili de\u011fil, \u00e7evreye yard\u0131m etmek, yerel ma\u011fazaya yard\u0131m etmek ve benden sonra bu diz\u00fcst\u00fc bilgisayar\u0131 alan ki\u015fiye yard\u0131m etmekle ilgiliydi. Bu, d\u00f6ng\u00fcsel ekonominin i\u015fe yarayan bir \u00f6rne\u011fi ve her g\u00fcn bu y\u00f6nde yapabilece\u011fimiz pek \u00e7ok eylem var.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- \u015eimdi de i\u015f d\u00fcnyas\u0131n\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan d\u00f6ng\u00fcsel ekonomiye gelelim. Bir sekt\u00f6r\u00fcn \u00fcretim bi\u00e7imini bu konsepte uyarlamas\u0131 ne anlama geliyor?<\/strong><\/p>

- \u0130\u015f d\u00fcnyas\u0131 ve end\u00fcstriler i\u00e7in d\u00f6ng\u00fcsel ekonomi, zihniyetleri de\u011fi\u015ftirmekle ba\u015flar. \u00c7\u00fcnk\u00fc d\u00f6ng\u00fcsel ekonominin, \u015firket belirli bir \u00fcr\u00fcn\u00fc tasarlamaya karar verdi\u011finde, en ba\u015f\u0131ndan beri kavramsal olarak dikkate al\u0131nmas\u0131 gerekir. \u00d6rne\u011fin, \u00fcretim s\u00fcrecinde kullan\u0131lacak yenilenebilir enerji vard\u0131r. Daha kolay geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilen \u00fcr\u00fcnler kullanmaya da karar verebilirsiniz. M\u00fc\u015fterilere bu malzemeleri atmalar\u0131 i\u00e7in bir yol vermeliyiz ki tekrar d\u00f6ng\u00fcn\u00fcn bir par\u00e7as\u0131 haline gelebilsin. Bir ba\u015fka \u00f6rnek de \u00e7ok fazla su kulland\u0131\u011f\u0131 i\u00e7in \u00e7ok hassas bir sekt\u00f6r olan moda pazar\u0131ndan verilebilir. Baz\u0131 \u015firketler m\u00fc\u015fterilerine art\u0131k istemedikleri k\u0131yafetleri geri getirmeleri i\u00e7in bir yol sunuyor. Kurita'da, yenilenebilir enerji kaynaklar\u0131ndan hammadde \u00fcreten bir \u015firketle i\u015fbirli\u011fine ba\u015flad\u0131k. Bu konuda yaz\u0131lanlar\u0131 okumak benim i\u00e7in ilgin\u00e7ti. Kurita \u00e7evre raporu<\/a>Raporda, Kurita'n\u0131n \u00e7ocuk bezlerini yakmak yerine geri d\u00f6n\u00fc\u015f\u00fcm i\u00e7in ay\u0131rmay\u0131 destekledi\u011fi baz\u0131 ilgin\u00e7 vaka \u00e7al\u0131\u015fmalar\u0131 yer almaktad\u0131r. Bu raporda g\u00f6sterilen bir ba\u015fka \u00f6rnek de g\u0131da ve i\u00e7ecek fabrikalar\u0131ndan gelen at\u0131k suyu ar\u0131tan Kurita membran biyoreakt\u00f6r sistemlerinin bu at\u0131k suyu nas\u0131l ger\u00e7ekten y\u00fcksek kaliteli suya d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc ve Japonya, \u00c7in ve Tayland'da bu teknolojiyi kullanan m\u00fc\u015fterilerin 90%'nin \u00fczerinde su yeniden kullan\u0131m oranlar\u0131na sahip oldu\u011fudur.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- D\u00f6ng\u00fcsel ekonominin ba\u015far\u0131s\u0131n\u0131n nas\u0131l \u00f6l\u00e7\u00fclebilece\u011fi konusunda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/strong><\/p>

- D\u00f6ng\u00fcsel ekonomi birden fazla akt\u00f6r\u00fc ilgilendiren bir konudur: devlet, \u015firketler, m\u00fc\u015fteriler, toplanacak malzemeler i\u00e7in noktalar. T\u00fcm bunlar\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in, t\u00fcm bu taraflar\u0131n s\u00fcrece kat\u0131l\u0131m\u0131n\u0131 \u00f6l\u00e7erek i\u015fe ba\u015flamam\u0131z gerekir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Bu konulardan nas\u0131l haberdar oluyorsunuz?<\/strong><\/p>

- Soru i\u00e7in te\u015fekk\u00fcr ederim. Sadece d\u00f6ng\u00fcsel ekonomi konular\u0131 i\u00e7in de\u011fil, ayn\u0131 zamanda s\u00fcrd\u00fcr\u00fclebilirlikle ilgili olanlar i\u00e7in de baz\u0131 \u00f6zel haber b\u00fcltenlerine kaydoluyorum. \u00c7ok ilgin\u00e7 bir b\u00fclten olan \"ESG today \"i tavsiye edebilirim. Ayr\u0131ca d\u00f6ng\u00fcsel ekonomi hakk\u0131nda baz\u0131 tart\u0131\u015fmalar yapt\u0131\u011f\u0131m\u0131z LinkedIn gruplar\u0131na ve web seminerlerine kat\u0131l\u0131yorum. Ne yaz\u0131k ki Corona'dan sonra etkinliklere fiziksel olarak kat\u0131lm\u0131yorum, ancak \u00e7evrimi\u00e7i olarak binlerce f\u0131rsat\u0131m\u0131z var. Son olarak ve \u00f6zellikle D\u00f6ng\u00fcsel Ekonomi konular\u0131 i\u00e7in Ellen McArthur Vakf\u0131 web sitesini \u015fiddetle tavsiye ederim. Ayr\u0131ca okunacak pek \u00e7ok vaka \u00e7al\u0131\u015fmas\u0131 da var.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- \u0130\u015f d\u00fcnyas\u0131n\u0131n neler yapabilece\u011fini zaten konu\u015ftuk. \u00d6zel\/ki\u015fisel a\u00e7\u0131dan ne yapabiliriz?<\/strong><\/p>

- Kulland\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnlerde cam, metal, silikon gibi yeniden kullan\u0131labilir malzeme alternatiflerini tercih ederek, plastik alternatiflerimizi azaltarak i\u015fe ba\u015flamal\u0131y\u0131z. Bununla birlikte, bence en \u00f6nemlisi her \u015feyi s\u00fcrekli de\u011fi\u015ftirme ihtiyac\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnmek. \u00d6rne\u011fin, neden her y\u0131l telefonlar\u0131m\u0131z\u0131 ya da arabalar\u0131m\u0131z\u0131 de\u011fi\u015ftiriyoruz? \u00c7evresel etkinin b\u00fcy\u00fck oldu\u011fu bir di\u011fer konu da g\u0131da, \u00f6zellikle de k\u0131rm\u0131z\u0131 et ile ilgili olanlard\u0131r. Bunun yan\u0131 s\u0131ra, ka\u011f\u0131t t\u00fcketimini azaltmak ve g\u00fcne\u015f, r\u00fczgar veya hidroelektrik gibi yenilenebilir enerjilere ge\u00e7i\u015f yapmak. Ayr\u0131ca, \u00e7evremizdeki insanlar\u0131 bilin\u00e7lendirmek, m\u00fcmk\u00fcn oldu\u011funca \u00e7ok insan\u0131 bu zihniyette bir araya getirmek. D\u00fcnya \u00e7ok h\u0131zl\u0131 de\u011fi\u015fiyor ve \u00f6n\u00fcm\u00fczdeki y\u0131llarda yedi milyardan fazla insan\u0131n t\u00fcketim \u015fekli de\u011fi\u015fecek. Se\u00e7imlerimizi ger\u00e7ekten g\u00f6zden ge\u00e7irmemiz gerekiyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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- Sadece birey olarak de\u011fil, Kurita olarak da. \u0130\u015fte bu y\u00fczden \u015firketimizde \u00e7al\u0131\u015fmay\u0131 ger\u00e7ekten seviyorum, \u00e7\u00fcnk\u00fc k\u00fcresel d\u00f6ng\u00fcsel ekonomi toplumunu in\u015fa eden ortaklardan biriyiz. Gianne, bug\u00fcnk\u00fc s\u00f6zleriniz i\u00e7in \u00e7ok te\u015fekk\u00fcrler.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Kurita, k\u00fcresel d\u00f6ng\u00fcsel ekonominin s\u00fcrd\u00fcr\u00fclebilirlik ve verimli kaynak kullan\u0131m\u0131n\u0131 te\u015fvik etmedeki rol\u00fcn\u00fc vurguluyor.<\/p>","protected":false},"author":2,"featured_media":16215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[],"class_list":["post-14713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-splash"],"yoast_head":"\nThe importance of a global circular economy<\/title>\n<meta name=\"description\" content=\"Kurita highlights the importance of a global circular economy, promoting sustainable water solutions and resource efficiency worldwide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kurita.eu\/es\/the-importance-of-a-global-circular-economy\/\" 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